Too often when an organization identifies a problem, they
attempt to solve it by recommending training for all in the department or team.
Training does not solve all issues. To determine if training is the appropriate
resolution, a training professional should conduct a needs assessment, the
first step in the instructional design process. This will help identify the gap
and determine if this is due to lack of knowledge and skill, which training
would resolve or if the issue is more motivation or a need to adjust workflow,
which training would not address (Noe, 2013) . The organization can save money and resources
by taking the time to complete the needs assessment prior to developing the
training. The needs assessment can include the following:
On the job
observation
|
Document analysis
|
SME interviews/Focus Groups
|
Questionnaires
|
Online technology
|
Historical data review
|
No one method is more effective
than another. A combination of techniques can provide the best overview of the
problem.
Typically a needs assessment involves analysis of the organization,
personnel and tasks to be completed.
Organizational
Analysis
|
Looks at the organization’s business strategy, its
resources for training and support by managers and peers for training actions
|
Person Analysis
|
1.
Identifies if the deficiency is from lack of knowledge,
skill or ability or is it lack of motivation or process issue
2.
Who is to take part in the training
3.
Are the employees ready (prior knowledge and readiness)
for learning
|
Task Analysis
|
Pinpoints
the tasks, knowledge, skills and behavior to be accomplished by the training
|
Let’s look at an example. Men’s Wearhouse “Founded in 1973, Men's Wearhouse is one of North
America's largest specialty retailers of men's apparel with 1,758 stores” (Men's Warehouse, 2015) . In reading through
their site, customer service is a main focus of the organization. They also
contribute to the community around them and the founder, George Zimmer makes it
a priority to visit universities to discuss leadership, management style and organizational
culture. (Men's Warehouse, 2015) For this
organization, training and personal growth is part of the cultural makeup to
continue being a successful business.
Based on
company literature on their website, the commitment to training and the
resources to support training are clearly present and a priority in this
organization. If the resolution to the issue is training, the dollars and managerial
support will be provided by the members. The ID would want to look at prior
data from the success and failures of prior training implemented in the
organization to not only gauge the readiness of the stakeholders for the
training but to plan for resistance.
Questions to ask:
Managers:
Trainers:
Employees:
|
Task Analysis
Men’s Wearhouse is focused
on training for all levels of employees, from founder to novice. The
stakeholders to analyze the need would be members of higher management to the
newest employee in the particular department. A representative of each can
contribute their perception of where the gap is causing the problem. Utilizing
job observation, SME interviews and questionnaires could provide quality
responses to identify the “pressure points” and determine if training will
bring the desired outcome.
Questions to ask:
Managers:
Trainers:
Employees:
|
Looking at the specified
department identified for training, it is important to take it a step further
and assess the skills and gaps within this smaller group of the organization.
Are these gaps due to lack of knowledge and skill or does a business process
need to be re-designed? Men’s Warehouse would need to use their stakeholders to
gain the answers and how to proceed. With their commitment to providing
customers with great service and wanting to be a core participant in the community,
ensuring their employees are truly trained
and gaps are minimal would be supported by all levels of management.
Questions to ask:
Managers:
Trainers:
Employees:
|
Resources
Men's Warehouse. (2015, July 9). Retrieved from investors: http://ir.menswearhouse.com/
Noe, R. (2013). Employee training and development
(6th ed.). New York, NY: McGraw Hill.
Stolovitch, H. &. (2011). Telling ain't
training. Alexandria, VA: ASTD Press.
Interesting to read this blog about Men's Warehouse. Surprising to know that they have some insight on training and making sure that there business promote good customer service. Doing an needs assessment, will only make this organization stronger
ReplyDelete